How to Optimize Google Blogger For SEO

When you’re ready to move beyond simply creating a new Blogger blog and want to make sure you’re attracting visitors from search engines, it...

When you’re ready to move beyond simply creating a new Blogger blog and want to make sure you’re attracting visitors from search engines, it’s absolutely essential to dive into your Blogger settings and optimize your site for SEO, and the process, though it might look a little overwhelming at first, is actually straightforward if you approach it step by step—starting with something as basic but powerful as your blog’s title, which you can keep short and catchy or expand with important keywords related to your niche, like “best blog about blogging,” so that your blog not only reflects your identity but also gently nudges your content up the search rankings.

Next, you’ll want to fill out your blog’s description—this is your chance to craft up to 500 words, and you should use every bit of that space to weave in relevant keywords that potential readers might type into Google, making your blog more discoverable and giving search engines plenty of context about what your site offers; think about including your blog’s name, the main topics you cover, and different ways people might search for your content, and don’t be afraid to use free keyword research tools like Wordtracker or Google Keyword Planner to find the best-keywords to sprinkle naturally into your description.

After the basic setup, check your blog’s language settings (leaving it on English or changing it if you’re targeting a different audience or native language), leave the adult content box unchecked unless you really need it (very important.), and make a note to add your Google Analytics Property ID down the line for deeper visitor insights, even if you skip it for now. One detail you shouldn’t overlook is your favicon—the small icon that appears in your browser tabs above and bookmarks—which is surprisingly important for branding and professionalism; if you don’t already have one, you can get a logo or favicon designed cheaply through Fiverr, just make sure the image is square (like 300x300 pixels), upload it in Blogger’s settings, and save so that your site immediately looks more polished and memorable.

Privacy is next—make sure your blog remains visible to search engines by never toggling off the “Visible to search engines” setting, or you’ll disappear from Google and Bing entirely. Under publishing, you’ll see your blog’s current address (ending with blogspot.com), and if you ever want to upgrade to a custom domain (like yourblog.com), you’ll find the option right there—something to consider as your site grows. Blogger automatically secures your site with HTTPS if you use their free subdomain, so you get that little padlock and Google’s trust without lifting a finger.

If you plan to grow your blog with guest authors or collaborators, you can invite them via email under the blog admins and authors section, but for now, you’ll likely want to leave yourself as the sole admin. As you scroll through the comments section, you’ll find options for managing how readers comment on your posts; embedding comments is usually best, restricting comments to users with Google accounts helps avoid spam, and always setting comment moderation to “always” ensures that nothing unwanted flies through, which keeps your SEO profile clean and your readers focused on quality discussions.

Now comes the important parts of SEO optimization: enabling meta tags (search descriptions), a custom robots.txt file, and custom header tags. Turning on the search description slider lets you write a unique, concise summary for each post that appears in Google results and can significantly boost your click-through rates. Activating and customizing your robots.txt and header tags gives you control over how search engine crawlers index your site—by carefully copying and pasting the right code (tailored to your blog’s URL, not a generic version), you’re telling Google exactly which pages to prioritize and how to handle your content.

Don’t forget to save these changes, then choose “all” and “no dp” for your homepage and post tags, and “no index” and “no dp” for archive and search pages—these settings help focus Google’s attention on the content that matters most while avoiding duplicate content penalties. Once your Blogger SEO settings are dialed in, your final step is to connect your blog to use the Google Search Console, which allows you to submit your sitemap and verify your site ownership; you’ll copy an HTML tag from Search Console, paste it into the <head> section of your blog’s HTML via the theme editor, save, and then verify ownership back in Search Console.

After verification, submit your sitemap (yourblog.blogspot.com/sitemap.xml) so Google knows exactly where to find your posts—if you haven’t published yet, just create a quick post so the sitemap isn’t empty. From now on, every time you publish, Google’s crawlers will be able to pick up your updates, helping your posts appear in search results faster and more reliably.

And just like that, you’ve completed a full sweep of SEO optimization for your Blogger site—everything from titles and descriptions to favicons, privacy, comment management, meta tags, custom robots settings, and Google Search Console integration—laying a solid foundation for your blog to grow, attract traffic, and succeed online. Stick around for the next tutorial, where you’ll learn how to upgrade your blog’s look with a professional theme, moving beyond the basics to something truly eye-catching and unique.