How To Create a Broadcast Channel on Instagram In 2025

If you’ve been scrolling through Instagram lately and wondered how creators and brands are able to send out messages to large groups of foll...

If you’ve been scrolling through Instagram lately and wondered how creators and brands are able to send out messages to large groups of followers all at once—with those special channels where only the broadcaster can post updates, and everyone else just receives them like a news feed or group announcement—then you’re probably curious about how to create your very own broadcast channel on Instagram, and I’m here to walk you through exactly how it works, along with what you need to get started and a few important things I learned from trying it myself.

First thing, before you get too excited about jumping in and creating a broadcast channel on instagram, there’s a crucial requirement to keep in mind: Instagram now only gives you the option to create a broadcast channel if your account has at least 5,000 followers, which, I know, can be a bit of a bummer if you’re still growing your audience, because when the feature first launched, it was available to more users and I remember actually making a broadcast channel back then, but now, with the new rules in place, my own follower count (which is currently just nine, for full transparency!) means I can’t access the feature anymore—so if you don’t meet that threshold yet, you’ll need to focus on building your following before you get the broadcast channel option to show up.

But, if you do have 5,000 followers or more, the process is actually very straightforward: just open up your Instagram app, head over to your messaging or DM section, and you’ll see an option to “Create Broadcast Channel” right there, which works a lot like starting a new group, except only you (the channel creator) can send out updates, announcements, behind-the-scenes content, or whatever you want to share, and all your subscribers of your channel will instantly get notified, making it a powerful tool for engaging your community, keeping fans in the loop, or even just beginning to share exclusive content with your most loyal followers.

Unfortunately, since I don’t meet the follower requirement right now, I can’t demo the feature for you firsthand, but the steps are simple: go into DMs, look for the “Create Broadcast Channel” button, give your channel a name, set any preferences (like who can join or see the channel), and start posting—your updates will reach everyone who joins, and you can use this space for announcements, Q&As, special content drops, or anything else that benefits from a direct line to your audience.

Just, to sum it up: creating a broadcast channel on Instagram can be a fantastic way to connect with your followers, fans in a new and more personal way, but you do need to hit that 5,000-follower milestone before the option unlocks, which means it’s a great incentive to keep growing your community, posting consistently, and engaging with your audience until you reach the level where you can take advantage of all the latest Instagram features.


If you found this guide helpful or if you’ve already reached the follower threshold and want to share your experience, drop a comment in the comment box below, and don’t forget to share for more practical tips and honest walkthroughs about all things social media—because as Instagram keeps evolving, there’s always something new to learn, and I’m here to help you make the most of every feature, one step at a time.